Naturally powered by ARM & HAMMER™ Baking Soda for healthier teeth and gums*:neutralizes harmful acids before they damage teeth, penetrates between teeth and along gum line for a deep clean, low abrasion formula that won’t damage enamel, safely whitens with the gentle power of baking soda
ARM & HAMMER Sensitive Toothpaste helps reduce sensitivity to cold, heat, acids and sweets on contact
Decrease in sensitivity should occur within the first two weeks of regular brushing
Low-abrasion formula is 40% more gentle than a leading sensitive toothpaste
Fluoride provides protection from cavities and prevention of dental decay
Baking soda gently whitens teeth, removes plaque and neutralizes bad breath
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